Internet Marketing
Internet marketing is a combination of search engine marketing, email marketing, reciprocal link exchange, online newsletters, Blog marketing, integrating a blog to the website, paid search engine marketing, publicity, and other internet marketing tactics like business partnership building.
Search Engine Marketing
The process of search engine marketing is implemented when the content is developed for the website, and it’s a never ending process for websites. Any day, we cannot deny that search engine optimization is a back bone (integral part) of any content development, but we should also involve monitoring of your online competitors and generating authoritative content for your site.
Thinks you should do:
- Updating the existing content periodically that is once in every 3 months.
- We should add new and unique content every month.
- We should research on competitors once in every 3 months.
- Analyzing the performance of the site once a month.
- We should generate links from the sites which are comparatively relevant to your sites.
Social Media Marketing
Social media marketing have to be a long-term commitment to establish and develop reciprocal online relationships which will in turn help you improve your products and services, gain reputation, and attract traffic to your site.
Social Media Marketing strategies:
- Identity-based communication
- Association-based communication
- User-initiated dialogue
Identity-based communication: It’s an extended business card. This can be your About Us pages on your website and blog, your MySpace profile, your Naymz profile. This Identity-based Interaction becomes so important that it defines how you can benefit your marketplace.
Now-a-days, there are lots of websites purely exist for this functions. Most generate opportunity to bridge to your other ways of presence online.
Association-based communication: This allows customer’s associate themselves with you and vise versa. This can be achieved through MySpace, you and your customers’ BlogRoll, or through their social book-marking. Social book-marking sites make it easy for your customers to bookmark your site, blog posts, etc with their favorite tool.
User-initiated dialogue: In forums and "groups" sites such as Google Groups, MSN Groups, Yahoo! Groups, people come with lot of questions or inquiries which can be related to your product or service. If you respond to them providing exact answers then there is an amazing possibility of winning them as your customers.
